AT 77 started with a straightforward observation: Pakistani players deserved better. Better odds, better payment options, better support — and a platform that actually understood what people here want to play. That's exactly what we set out to build, and it's what we've been doing ever since.
"We built AT 77 because we were tired of platforms that treated Pakistani players as an afterthought. No local payments, no language support, payouts that took days. We knew there was a better way — and we built it."— Founding Team, AT 77
AT 77 is an online gaming and sports betting platform built specifically for the Pakistani market. We launched in 2019 with a team that had deep roots in both technology and the local entertainment space. From the very beginning, the goal was simple: create a platform where Pakistani players feel at home — not like they're navigating something built for a completely different audience on the other side of the world.
Over the past several years, AT 77 has grown into one of the most recognised betting and gaming brands among Pakistani players. We offer football betting with live odds on major leagues, cricket markets covering PSL and international fixtures, Ludo game rooms with real money prizes, Andar Bahar, Jackpot Slots, and a growing selection of other games. Everything is designed to work smoothly on Pakistani mobile networks, in Pakistani Rupees, with payment options that actually make sense here — Easypaisa, JazzCash, NayaPay, SadaPay, and bank transfers.
We're not a generic white-label product with a Pakistani flag slapped on the homepage. AT 77 was built from the ground up with the Pakistani player in mind — the games people here genuinely enjoy, the payment channels people actually use, and the kind of customer support that can answer your question in plain English without a three-day ticket queue.
There are plenty of online betting platforms that accept Pakistani players. Most of them weren't built for Pakistani players. That distinction matters more than it might seem. When a platform is designed for a European audience and later extended to Pakistan, you end up with awkward experiences — currency conversions, unavailable payment methods, support that doesn't know the local context, and game libraries full of content nobody here actually wants.
AT 77 starts from Pakistan. Our entire product roadmap is shaped by what Pakistani players want. When PSL season comes around, AT 77 has full match, series, and player markets ready. When Eid holidays bring families together around the Ludo board, AT 77 has real-money Ludo rooms running 24 hours. When a player needs to withdraw at 2am, the Easypaisa transfer goes through — not the next business day.
That kind of localisation goes all the way down to the details. Our minimum deposit and withdrawal amounts are set with the average Pakistani user in mind, not calibrated for European or American spending patterns. Our odds on cricket and football are competitive because we invest seriously in those markets. Our referral programme pays out well because we understand that in Pakistan, word-of-mouth trust is how people discover things they stick with.
AT 77 takes responsible gaming seriously. We believe entertainment should stay entertaining — the moment it stops being fun and starts being harmful, we want to be part of the solution, not the problem. We provide tools that allow players to set deposit limits, take cooling-off periods, or self-exclude entirely if they feel they need a break. Our Responsible Gaming page has full details of every tool available and how to use them. If you ever feel like your gaming is getting out of hand, please reach out to our support team — we'll help without judgment.
Every game on AT 77 uses certified random number generation. Odds are displayed honestly, fees are declared upfront, and there are no hidden withdrawal conditions buried in fine print.
We make decisions based on what Pakistani players need — not what works for a different market. Local payments, local games, local language, local support.
Fast deposits, same-day withdrawals, and a platform that loads quickly even on slower mobile connections. We know slow is the enemy of fun.
Player data on AT 77 is encrypted and never sold to third parties. We hold security to the same standard we'd want for our own personal information.
Our customer support team is available 24/7 and trained to actually solve problems — not just send you back to the FAQ every time.
AT 77 is not a finished product — it's a platform we're constantly making better based on player feedback, market changes, and new technology.
Six things that define the AT 77 experience for Pakistani players — from the games we offer to the way we handle your money.
Football, cricket, tennis, basketball — AT 77 covers the sports Pakistani players care about with live in-play markets, competitive odds, and accumulator support. PSL and Premier League get the most extensive coverage.
Pakistan's favourite board game now with actual prizes. AT 77's Ludo rooms let you play Classic, Speed, and Team Ludo with real PKR stakes, starting from Rs 100. Tournament events run every week.
Hundreds of slot titles with progressive jackpots, Andar Bahar, and live dealer tables. All games run on certified RNG systems and pay out in PKR directly to your balance.
No app download required. AT 77 runs in your mobile browser — Android or iPhone — even on mid-range devices and slower connections. Smooth, fast, and easy to navigate.
Deposit and withdraw via Easypaisa, JazzCash, NayaPay, SadaPay, or bank IBFT. No foreign exchange hassle, no conversion fees. Withdrawals typically arrive within 30 minutes.
Welcome bonuses, deposit matches, weekly cashback, and a refer-a-friend programme that pays Rs 300–Rs 1,500 per verified referral. Terms are clear and wagering requirements are fair.
From a small startup idea to one of Pakistan's most active gaming platforms — here's how AT 77 got to where it is today.
The platform goes live with sports betting focused on football and cricket. A small team, a clear vision, and a genuine frustration with how Pakistani players were being served by existing platforms.
AT 77 becomes one of the first platforms to offer seamless deposit and withdrawal through Pakistan's most popular mobile wallets. Player registrations double within three months.
Andar Bahar, Jackpot Slots, and live dealer games join the platform. AT 77 grows from a sportsbook to a full gaming destination for Pakistani players.
Real-money Ludo arrives on AT 77. The classic family game with PKR prize rooms becomes an instant hit — proving the market for locally relevant game formats.
AT 77 reaches 100,000 active monthly players. The referral programme launches, accelerating organic growth through genuine player recommendations.
AT 77 crosses half a million registered accounts. New payment methods, tournament features, and expanded cricket markets keep the platform at the front of Pakistani gaming.
Karachi-based entrepreneur with a background in fintech and consumer internet. Led the original vision for a Pakistan-first gaming platform.
Former UX designer from Lahore who built her career around mobile-first products for Pakistani users. Shapes how AT 77 feels and functions.
Cricket and football obsessive from Islamabad. Manages odds, markets, and AT 77's sports content — knows the PSL schedule better than most coaches.
Specialist in Pakistani fintech integrations. Responsible for AT 77's fast and reliable deposit and withdrawal experience across all local payment channels.
Full-stack engineer from Faisalabad who keeps AT 77 running fast, secure, and reliably on Pakistani mobile connections around the clock.
Leads a team of 40+ support agents available 24/7. Her rule: every player issue gets a real answer within the same day, no exceptions.
All transactions on AT 77 are in PKR. There are no foreign exchange conversions, no hidden currency fees, and no minimum balance requirements beyond the standard deposit minimums stated on the Deposit and Withdrawal page.
When we talk about building for Pakistan, the game library is where that shows most clearly. Let's be honest — a lot of Pakistani players don't particularly care about European slot themes or obscure sports betting markets. They want to bet on cricket. They want to play Ludo like they've been doing since childhood. They want Andar Bahar, which has been part of South Asian entertainment culture for generations. They want football betting on the Premier League and La Liga because those are the leagues they actually watch.
AT 77 is built around exactly those preferences. Cricket coverage on AT 77 includes full PSL markets — team of the tournament, top run-scorer, man of the match — alongside international T20Is, ODIs, and Tests. When Pakistan is playing, AT 77 is ready with a complete set of betting options, and the live in-play markets update ball by ball so you can back a team after watching the first few overs.
Football is the world's sport and AT 77 covers it like one. Premier League, La Liga, Bundesliga, Serie A, Champions League, Europa League — the full calendar is available with match result, Asian handicap, goals over/under, both teams to score, correct score, and first goalscorer markets. Live betting is available on every major match from kickoff to the final whistle.
Ludo on AT 77 was a genuine breakthrough for the platform. When we added real-money Ludo rooms in 2022, a lot of people outside Pakistan thought it was a strange choice. But we knew our audience. Ludo is part of the fabric of Pakistani family and social life — on Eid, at weddings, in dorm rooms and drawing rooms across the country. Taking that and adding real PKR stakes turned it into something people genuinely got excited about. Today it's one of the most played sections on AT 77.
We've all had the experience of sending a support ticket to a gambling platform and getting back a boilerplate response three days later that doesn't actually address the question. AT 77 set out from the beginning to do better than that.
Our support team is available 24 hours a day, seven days a week, including all Pakistani public holidays. The team is trained specifically on AT 77's products and payment systems — they know how Easypaisa withdrawals work, they understand the PSL betting markets, they can help with account verification without needing to escalate everything to a supervisor. Most issues are resolved in the same conversation.
Fairness isn't just a word we put on the About page. It's reflected in how AT 77 actually operates. All casino games and random-outcome products on AT 77 use certified RNG (Random Number Generation) systems — the same class of technology used by regulated European and Asian platforms. The odds shown are the odds applied — there's no dynamic adjustment based on individual player history.
Bonus terms on AT 77 are written to be understood, not to hide conditions. If there's a wagering requirement on a bonus, it's stated clearly in plain language before you claim it. If a game type contributes differently to wagering requirements, that's listed in the terms — not buried on page 12 of a PDF. We believe players should be able to make informed decisions about every aspect of their experience on AT 77.
Common things people ask when they're getting to know the platform.
Create your free account in two minutes. Deposit in PKR via Easypaisa or JazzCash and start playing immediately — sports betting, Ludo, Slots, Andar Bahar, and more.