🔐 Data & Privacy
Effective: 1 January 2025 Applies to Pakistani players ~10 min read

AT 77 Privacy Policy — How We Handle Your Personal Data

Your privacy matters to us. This policy explains exactly what information AT 77 collects, why we collect it, how we use it, and the rights you have over your own data as a player based in Pakistan.

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Our Privacy Commitments at a Glance

Before you read the full policy, here are the six things that matter most to Pakistani AT 77 players about how their data is handled.

Your Data Is Encrypted End-to-End

All data exchanged between your device and AT 77 is protected using industry-standard TLS encryption. Whether you're depositing via Easypaisa or updating your profile, the connection is always secure.

We Don't Sell Your Data

AT 77 never sells, rents, or trades your personal information to marketing companies or data brokers. The only parties who see your data are those needed to operate the platform and process your payments.

You Control Your Own Data

You can request a copy of your data, ask us to correct inaccuracies, or request deletion of your account and associated personal data at any time by contacting support@at77.site.

Payment Data Is Handled by Providers

AT 77 does not store your Easypaisa PIN, JazzCash password, or full card numbers. Payment credentials are handled directly by the respective payment service providers under their own security protocols.

Cookies Are Used Transparently

AT 77 uses cookies to keep your session active, improve platform performance, and understand how players use the site. You have control over non-essential cookies through your browser settings.

No Data Shared Without Legal Basis

AT 77 only shares your data with third parties where there is a lawful basis — for example, to comply with anti-money-laundering regulations or to process your withdrawal through a payment provider.

1

Who We Are

AT 77 is an online gaming and sports betting platform operating at at77.site, designed specifically for players in Pakistan. When this Privacy Policy refers to "AT 77", "we", "us", or "our", it means the company operating the AT 77 platform and its associated services.

AT 77 acts as the data controller for all personal information collected through the platform. This means we determine the purposes and means by which your personal data is processed. Where we engage third-party service providers — such as payment processors and identity verification companies — those parties act as data processors, handling your information only on our instructions and within the limits of their respective agreements with AT 77.

If you have any questions about this Privacy Policy or how your data is handled on AT 77, the primary contact for all privacy-related matters is support@at77.site. We aim to respond to all data-related enquiries within five business days.

2

Data We Collect

AT 77 collects personal data through several channels — when you register, when you use the platform, when you contact support, and automatically as you browse. Here is a clear breakdown of what we collect and why.

CategoryData PointsWhen Collected
Registration Data Full name, date of birth, email address, Pakistani mobile number, password (hashed) When you create your AT 77 account
Identity Verification National ID (CNIC), selfie or photo, address proof During KYC verification when required
Payment Data Easypaisa/JazzCash account reference, bank account name, transaction IDs When you deposit or withdraw
Activity Data Betting history, game sessions, deposit and withdrawal records, bonus usage Continuously while using AT 77
Device & Technical Data IP address, browser type, device model, operating system, session timestamps Automatically on each visit
Communication Data Support chat transcripts, emails, complaint records When you contact AT 77 support
Preference Data Responsible gaming limits you set, game preferences, notification settings When you configure account settings

Data We Do Not Collect

AT 77 does not collect or store your Easypaisa PIN, JazzCash password, internet banking credentials, or full payment card numbers. When you make a payment, you are directed to the payment provider's own interface — AT 77 only receives a confirmation token and transaction reference, not your payment credentials.

Minimum data principle: AT 77 only collects data that is necessary for operating the platform, processing payments, and complying with applicable regulations. We do not collect data "just in case".

3

How We Use Your Data

AT 77 uses your personal data for the following purposes:

  • Account management: Creating and maintaining your AT 77 account, verifying your identity, and managing your profile and preferences.
  • Platform operation: Processing bets, game sessions, deposits, withdrawals, and referral rewards.
  • Customer support: Responding to your queries, resolving disputes, and communicating important account updates.
  • Security and fraud prevention: Detecting and preventing fraudulent activity, duplicate accounts, bonus abuse, and unauthorised account access.
  • Regulatory compliance: Fulfilling anti-money-laundering (AML) obligations, Know Your Customer (KYC) requirements, and any other applicable legal obligations.
  • Responsible gaming: Monitoring patterns of play that may indicate problematic gambling behaviour and proactively offering responsible gaming tools where appropriate.
  • Platform improvement: Analysing aggregated, anonymised usage data to understand how AT 77 can be improved for Pakistani players.
  • Communications: Sending transactional emails (deposit confirmations, withdrawal notifications, security alerts) and, where you have opted in, promotional messages about AT 77 offers.

Marketing communications: AT 77 will only send promotional messages if you have opted in. You can opt out at any time by updating your communication preferences in account settings or by emailing support@at77.site.

4

Legal Basis for Processing

AT 77 only processes your personal data where there is a valid legal basis for doing so. The applicable bases for different types of processing are:

  • Contract performance: Processing necessary to provide the services you signed up for — operating your account, processing transactions, settling bets.
  • Legal obligation: Processing required to comply with AML regulations, KYC requirements, and any directions from competent authorities.
  • Legitimate interests: Processing that serves AT 77's reasonable business interests without overriding your rights — such as fraud detection, platform security, and aggregate analytics. AT 77 has assessed that these interests are balanced and proportionate.
  • Consent: Processing for optional purposes — such as marketing communications and non-essential cookies — where you have given specific, informed consent. You can withdraw consent at any time.
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5

Sharing Your Data

AT 77 does not sell your personal data. We share data with third parties only where necessary to operate the platform, comply with legal obligations, or protect players and the platform from harm. The categories of third parties who may access your data are:

  • Payment service providers: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT processors, and Visa/Mastercard networks receive the minimum data necessary to process your transaction (name, account reference, transaction amount).
  • Identity verification providers: Where KYC is required, your identity documents and biometric data are processed by our contracted verification partner under strict data processing agreements.
  • Fraud and AML detection services: Aggregated behavioural data may be shared with specialist fraud prevention platforms to detect suspicious activity.
  • IT and infrastructure providers: Companies that host, maintain, and secure the AT 77 platform infrastructure may have access to data as part of their service delivery, under contractual confidentiality obligations.
  • Regulators and law enforcement: AT 77 will disclose personal data to regulatory authorities, law enforcement, or courts when required by law or a valid legal order.

Every third party that processes AT 77 player data is required to sign a Data Processing Agreement that restricts how they can use the data and requires them to maintain appropriate security standards.

International Transfers

Some of AT 77's technology partners and infrastructure providers operate servers outside Pakistan. Where your data is transferred internationally, AT 77 ensures appropriate safeguards are in place — including standard contractual clauses — to protect your data to a standard equivalent to what you would receive under Pakistani data protection principles.

6

Data Retention

AT 77 retains your personal data only for as long as necessary for the purposes it was collected and to fulfil our legal obligations. The retention periods that apply to different categories of data are:

Data CategoryRetention PeriodReason
Account registration dataDuration of account + 5 years after closureLegal and regulatory obligations
Transaction and financial records7 years from transaction dateAML compliance and audit requirements
KYC documents5 years after account closure or last transactionRegulatory retention requirements
Betting and gaming historyDuration of account + 5 yearsDispute resolution and compliance
Support communications3 years from last interactionQuality assurance and dispute resolution
Technical and device logs90 daysSecurity monitoring and debugging
Marketing consent recordsUntil consent withdrawn + 1 yearEvidence of lawful marketing basis

When your data reaches the end of its retention period, AT 77 either securely deletes it or anonymises it so that it can no longer be associated with you personally. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.

7

Cookies and Tracking Technologies

AT 77 uses cookies — small text files stored on your device — and similar tracking technologies to make the platform work correctly and to understand how players use it. Here is a breakdown of the cookies AT 77 uses:

You can also manage cookies through your browser settings at any time. Note that disabling essential cookies may prevent AT 77 from functioning correctly. Browser-level cookie controls vary by browser — consult your browser's help documentation for instructions.

8

Security Measures

AT 77 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction.

  • TLS/SSL encryption: All data transmitted between your device and AT 77 is encrypted using Transport Layer Security. Look for the padlock icon in your browser's address bar when on AT 77.
  • Password hashing: Your AT 77 account password is never stored in plain text. It is hashed using a strong one-way algorithm so that even AT 77 employees cannot read your password.
  • Two-factor authentication: AT 77 supports and recommends enabling 2FA on your account for an additional layer of login security.
  • Access controls: AT 77 staff access to player data is restricted on a need-to-know basis. Database access is logged and audited.
  • Penetration testing: AT 77's platform undergoes regular security assessments by independent security professionals to identify and remediate vulnerabilities.
  • Data backups: Player account and transaction data is backed up regularly to secure, encrypted storage to ensure resilience against data loss events.

While AT 77 implements strong security measures, no digital platform can guarantee absolute security. In the unlikely event of a data breach that is likely to affect your rights or freedoms, AT 77 will notify affected players as quickly as practicable.

9

Your Privacy Rights

As a player on AT 77, you have a number of rights regarding your personal data. AT 77 is committed to honouring these rights promptly and without obstruction.

Right to Access

Request a copy of all personal data AT 77 holds about you. We'll provide this within 30 days of your request.

Right to Rectification

Ask us to correct any inaccurate or incomplete personal data. Update basic details directly in your account settings, or email us for records you can't edit yourself.

Right to Erasure

Request deletion of your personal data. Note that legal retention obligations (e.g. financial records) may prevent complete deletion of all data immediately.

Right to Restrict Processing

Ask AT 77 to pause processing of your data while a dispute or objection is being resolved, without deleting it entirely.

Right to Data Portability

Receive your data in a structured, commonly used format (CSV or JSON) so you can transfer it to another service if you wish.

Right to Object

Object to processing of your data for direct marketing at any time. You can also object to processing based on legitimate interests, subject to AT 77's assessment.

To exercise any of these rights, email support@at77.site with "Data Rights Request" in the subject line and your registered email address. We will respond within 30 days. We may ask you to verify your identity before fulfilling the request.

10

Children's Privacy

AT 77 is strictly a platform for adults aged 18 and above. We do not knowingly collect, process, or store personal data from individuals under the age of 18. If AT 77 discovers that an account has been created by someone under 18, the account will be immediately suspended, all deposits returned where possible, and all data associated with the account deleted.

If you are a parent or guardian and believe your child has registered on AT 77 without your knowledge, please contact us immediately at support@at77.site with the account details you are aware of, and we will investigate and close the account promptly.

AT 77 uses age verification checks during registration and reserves the right to request proof-of-age documentation at any stage of the account lifecycle. This is both a platform policy and part of our commitment to responsible gaming.

11

Third-Party Links and Services

The AT 77 platform may, in certain contexts, reference or link to third-party services — for example, payment provider websites or responsible gaming resources. This Privacy Policy applies only to the AT 77 platform itself. AT 77 is not responsible for the privacy practices of any third-party website or service that you access from AT 77.

When you click through to a payment provider such as Easypaisa or JazzCash to complete a transaction, you are subject to that provider's own privacy policy for the duration of that interaction. AT 77 recommends reviewing the privacy policies of any third-party services you use in connection with your AT 77 account.

12

Changes to This Privacy Policy

AT 77 reviews and updates this Privacy Policy periodically to reflect changes in how we operate, improvements in our data practices, and applicable legal or regulatory changes. The "Effective" date shown at the top of this page is always updated when changes are made.

When significant changes are made — particularly those that affect your rights or how we use your data — AT 77 will notify registered players by email and display a prominent notice on the platform for a reasonable period before the updated policy takes effect. Minor corrections and clarifications that do not affect your rights materially may be made without separate notification.

We encourage you to review this Privacy Policy periodically. Continued use of AT 77 after any update constitutes acceptance of the revised policy. If you disagree with any material changes, you may close your account at any time by contacting support@at77.site.

13

Contact Us and How to Complain

If you have any questions, concerns, or complaints about how AT 77 handles your personal data, please get in touch using the details below:

  • Email: support@at77.site (use "Privacy" in the subject line)
  • Live Chat: Available 24/7 on the AT 77 platform after you log in
  • Response target: All privacy-related enquiries are acknowledged within 24 hours and resolved within 30 calendar days

If you feel that AT 77 has not adequately addressed a privacy concern, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. AT 77 takes all complaints seriously and will cooperate fully with any such authority.

We find that most concerns are resolved quickly through direct communication — so please reach out to us first before escalating externally. Our team is ready to help and will treat your concern with the seriousness it deserves.

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Your Privacy Is Protected. Now Enjoy the Platform.

AT 77 is built for Pakistani players who want a safe, fair, and transparent gaming experience. Register your free account and start playing with confidence.